# How I Became the Honest Broker

![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article3.5c705a01b476.png)

## Metadata
- Author: [[Ted Gioia]]
- Full Title: How I Became the Honest Broker
- Category: #articles
- URL: https://tedgioia.substack.com/p/how-i-became-the-honest-broker

## Highlights
- The Honest Broker doesn’t look for direct benefit in any endeavor. The Honest Broker is just an intermediary, not a beneficiary.
- Over time, that scrupulous fidelity and reputation for trustworthy advice beats out all other strategies. The Honest Broker is irreplaceable, and all the more so when other guides have become unreliable.
- But maybe, just maybe, this can work. That’s what I kept telling myself, over and over: It’s the long-term game, mate. It’s the long-term game.